Projects — Carbon Visuals

Talk to us about your environmental communication challenge

Martha Hearn

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University of exeter trials Emissions Visualiser

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CLIENT

University of Exeter, UK

PURPOSE

To reduce the environmental impact of the University of Exeter by raising awareness of energy use and carbon emissions and encouraging energy-saving behaviour and actions.

DESCRIPTION

A prototype interactive web-tool and animation that presents energy data in a way that could help academics, staff and students understand the environmental impact of all 120 buildings on the two campuses at Exeter University.

The university has set an ambitious carbon reduction target of 43% by 2020 based on emissions in 2005/2006.  Achieving this reduction is going to be a challenge for the University as it continues to grow and provide quality facilities for teaching, students, research and staff.

The estates department wanted to see if Carbon Visuals could create a web-based interactive that would engage people on campus in the energy consumption and carbon footprint of all the buildings in a non-technical and visual way.  Initially sized for running on tablets, the prototype tool runs on desk-tops and mobile phones with modern browsers.  The inclusion of social media links allows images and information to be shared and opens the way for more dialogue with the Estates Department.  

In order to raise interest in the web-tool we also created a simple animation and VINE showing the total real-time carbon emissions of the university.  

The effectiveness of the web-tool will now be tested with groups of students, academics and appropriate staff.  Note that at present the Projects tab for buildings has not yet been populated. 

A similar prototype tool, animation or overview visual can be created quickly and economically for any university, college or estate - anywhere in the world.  We are currently looking for up to six additional universities who would like to pilot this communication method.

To find out more contact:  Antony Turner +44 (0)7973 641131      antony.turner@carbonvisuals.com

 

ENGAGED AND NON-ENGAGED AUDIENCES

We specialise in reaching ‘non-engaged’ audiences. People who do not feel ownership of the data you present and do not come to the data with prior questions of their own are what we call ‘non-engaged’ audiences. They have very different needs from other audiences for data visualisation, but the distinction is often ignored. Most data visualisation is created as if the audience already understands the significance of the data and are keen to explore it.

Engaged audiences include building managers and people charged with reducing environmental impact or cutting costs. To present energy data or emissions data to these audiences, graphs and other ‘abstract’ representations are appropriate. These audiences already know what they are looking at – they just want to scrutinise it for any trends that can provide insight or hints for improvement.

This text is from our blog that provides the rationale for this interactive tool.  

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California's massive methane leak

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PURPOSE

To illustrate how an interactive animation can help communicate a quantified yet invisible environmental challenge

DESCRIPTION

We have produced an interactive animation to visualise and bring insight to the rate at which methane is being released from a gas leak in California

In Aliso Canyon in California, a gas leak is spewing methane into the air. On the 23rd of October 2015 the leak erupted at a natural gas storage facility near Los Angeles.  As of the time of writing (Jan 2016), this leak is still ongoing - at an enormous rate. We have created the interactive animation below to give insight as to the scale of that rate.

We used emissions rate data from here (report by California Air Resources Board), though we could potentially link this value to a live data feed.

We have used a figure of 84 for the CO2 global warming equivalent of methane (over a period of 20 years). This number was taken from a report published by the IPCC on Anthropogenic and Natural Radiative Forcing (chapter 8, page 714, table 8.7).

This visualisation is produced in your web browser so the quality e.g. the ‘look’ of the bubbles cannot be as sharp as in a pre-rendered animation. This also means that it may run a little slowly on some computers - switching to a different browser might help.

 

What does this visualisation show?

This visualisation is showing us accurate volumes of gas at (approximately) the actual rate at which they are being emitted. Each sphere represents 10 kg of gas. After 4 tonnes have been emitted the animation starts again from the beginning.

 

Why show Carbon Dioxide as well?

Methane is a powerful climate pollutant and greenhouse gas. It’s about 84 times more potent than carbon dioxide. This means that 1 kg of methane being emitted will have a similar effect on global warming as 84 kg of CO2. If you click the button at the top of the visualisation marked ‘Carbon Dioxide’, you will be able to see the CO2 equivalent emissions rate.

 

Where can I find out more?

Our friends at Environmental Defense Fund have published an informative article on the Aliso Canyon leak here.

Click here to see their aerial video showing the methane plume.

Below is their real-time methane counter which we really like.

Carbon Brief also have an excellent article and infographic here.

 

Other approaches

In the course of exploring different visual options we created some sketches in Google Earth.  Initial sketches were created with giant bubbles located at the methane leak site but these did not work as there is no scaling object or building.  Placing the bubbles in Los Angeles seemed the next best option but again the geography of the city does not help.  So these are included for interest, but are not considered finished images.

 

Social Media Use

Simple interactives with short Vine or GIF animations can get extensive social media attention.

Communicating vital scientific services

CLIENT

ECMWF (European Centre for Medium-Range Weather Forecasts)

PURPOSE

Create a set of short films that explain the Copernicus Climate Change and Atmosphere Monitoring Services that ECMWF carries out on behalf of the European Commission.

DESCRIPTION

Carbon Visuals created a film that shows the overall Copernicus services, as well as separate films for each service.  These films highlight our ability to help communicate complex services for the scientific community in ways that are not only true to the science but also make sense to a general, non-scientific audience.  In addition we designed a set of PowerPoint slides for ECMWF scientists to use at key events.

Copernicus is the European Union's (EU) flagship programme on monitoring the Earth’s environment using satellite and in-situ observations. Copernicus delivers operational data and information services on a range of topical areas. 

See more at: http://climate.copernicus.eu/ / http://atmosphere.copernicus.eu/

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Ozone campaign meets climate change

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CLIENT

United Nations Environment Programme (UNEP)

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer.

DESCRIPTION

An animation that shows the global warming potential of ozone depleting substances - very much greater than carbon dioxide.  The film also shows just how much greenhouse gas - 135 billion tonnes of carbon dioxide equivalent - the Vienna Convention has kept out of the atmosphere.  It turns out to be more than the Kyoto Protocol.

This animation is the final asset created for the digital campaign for UNEP.  The project included the design and production of:

 

PRECIOUS OZONE - THE SIZE OF IT

A short animation and a set of still images give viewers a sense of scale for how much air there is in the atmosphere and how much of it is ozone.  More details here

 

OZONE GLOBE

An interactive / self-running globe that displays current ozone distribution and also celebrates each country’s ratification of the Vienna Convention. More details here

  

  

2D AIR MAP

This interactive 2D map of the atmosphere allows users to explore the distribution of ozone for themselves. More details here

3D AIR MAP

This 3D map of the ozone layer shows a 20 km x 20 km area of land (centered over the peak of Mount Everest) and all the air above it extending to an altitude of 100 km (the edge of space). More details here

   

   

THE OZONE SONG

A playful musical animation showing phytoplankton celebrating the 30th anniversary of the Vienna Convention with an underwater birthday party. More details here

SYNTHESIS REPORT DESIGN

An additional part of the campaign package was the graphic design and layout of the 2014 Synthesis Report. Download the report here.

 
 
The report was VERY well received. We got a lot of compliments not only on the content but also on the layout and readability. Thanks a million for your excellent work.

Professor A.R. Ravishankara, Report Lead Author
Departments of Chemistry and Atmospheric Science
Colorado State University

 

GLASS SCULPTURE MEMENTOES

We designed and supplied original sculptures depicting the ozone layer in the atmosphere for the chair, co-chair and hosts of the Meeting of the Parties 2-4th November in Dubai.

 
Photo credit: IISD

Photo credit: IISD

 


POSTERS, LOGO & SUPPORT

In addition to the films and interactives Carbon Visuals provided posters and logos in six languages as well as outreach support and evaluation.


All images are available under Creative Commons licence to download on our Flickr page.

UN Precious Ozone webpage: http://ozone.unep.org/en/precious-ozone

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The Ozone Song

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CLIENT

United Nations Environment Programme

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer.

DESCRIPTION

A playful musical animation showing phytoplankton celebrating the 30th anniversary of the Vienna Convention with an underwater birthday party. 

It is really NICE!  Thanks to the team.

Tina Birmpili, Executive Secretary, Ozone Secretariat, UNEP

Carbon Visuals is known for accurate scientific imagery of invisible gases and environmental challenges.  Providing a suite of material for the UN Ozone communications campaign gave us an opportunity to do something a little different.  

So we decided to commission a choral piece from science song composer David Haines.  And we created a simple animation and education pack to help schools and children around the world take advantage of this useful learning resource.  The education pack contains the lyrics for the song, a note from the composer and an explanation of some of the terms used.

Composer David Haines rehearsing the Ozone Song with children from Ford Primary School in Plymouth. They will be performing the song in front of the giant fish tanks at the National Marine Aquarium on International Ozone Day (16/09/2015).

BBC filming performance of Ozone Song at National Aquarium with children from Ford Primary School, Plymouth and choir from South Devon Singers.

BBC filming performance of Ozone Song at National Aquarium with children from Ford Primary School, Plymouth and choir from South Devon Singers.

I liked the idea of an underwater party of tiny creatures celebrating the success of the Montreal Protocol.  Why should planetary healing just be celebrated by humans?

Antony Turner, CEO, Carbon Visuals

You can download the sheet music here: with piano or melody line only. If you are involved with a performance of the song, we'd love to see, so please upload your videos to our facebook page!

As an artist-in-residence in numerous schools and colleges both in the UK and USA, I have run many hundreds of collaborative songwriting sessions over the last twenty-five years. Since 2007, the greater part of my work of this nature has been in Cambridge, Massachusetts - as songwriter- in-residence with MIT’s Science Festival. Over the last four or five years, nearly all of the songs have been based upon the students’ science curriculum.

David Haines

The Ozone Song is also available with Spanish subtitles.

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Ozone interactives

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CLIENT

United Nations Environment Program

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer

DESCRIPTION

Three ways to explore the actual distribution of ozone in the atmosphere and a way to visualise the impact of the Montreal Protocol.

One of the problems with talking about the ozone layer is that few people have a good sense of what it is actually like. Many people have conflicting ideas about ozone and the atmosphere and this confusion can prevent full engagement with the subject. Interactives support other media such as movies, text and images by giving people a way to answer their own questions about ozone as they arise. How thick is the ozone layer? Where is it? How smoothly is ozone distributed? Sometimes it is just more fun to play with data yourself than to watch a video.

The Ozone Globe

We have created an interactive and self-running globe that displays current ozone distribution and also celebrates each country’s ratification of the Vienna Convention and implementation of the Montreal Protocol.

Click here to visit the interactive Ozone Globe.

2D air map

This interactive 2D map of the atmosphere allows users to explore the distribution of ozone for themselves. Each white spot represents 10 billion billion billion molecules of ozone. It allows for questions to be raised, such as 'what effect does ozone have on atmospheric temperature?' or 'why does ozone sit where it does in the atmosphere?'. The buttons turn elements of the map on and off, and you can drag the map to explore vertically.

3D air map

This 3D map of the ozone layer shows a 20 km x 20 km area of land (centered over the peak of Mount Everest) and all the air above it extending to an altitude of 100 km (the edge of space). Each floating particle represents 10 billion billion billion molecules of ozone. The region marked in orange indicates the ozone layer.

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UN ozone celebrations

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CLIENT

United Nations Environment Programme

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer.

DESCRIPTION

A campaign that includes a series of animations, visual images, print and online communication tools to help communicate what the ozone layer is, where it is in the atmosphere and what has been achieved under the ozone protection regime.

Thirty years ago the first images of the ozone hole created a media storm and helped lead to the Vienna Convention for the Protection of the Ozone Layer and the Montreal Protocol.

People only had to look at a picture to physically see atmospheric chemistry. It didn’t take much persuasion to convince the policy makers to take action. 

Pawan Bhartia, NASA atmospheric scientist

Carbon Visuals was honoured to be asked to create a digital campaign to communicate and celebrate the 30th anniversary of this event.  We did not want to ‘re-invent the wheel’ so we started by researching what we felt was missing from ozone communications to date.  

Our view was that few people have an intuitive sense of what the ozone hole is like, where it is, how much ozone there is, or how deep the atmosphere is.  So we have created a selection of visual images, animations and web-tools that help everyone from policymakers to children better understand these things.

Over the coming months different elements will be releasedalongside key events within the UNEP calendar.  This week, July 20-23, we are releasing two elements.

Precious ozone - the size of it

A short animation and a set of still images give viewers a sense of scale for how much air there is in the atmosphere and how much of it is ozone.  

Click here to view on Youtube.

Ozone Globe

An interactive / self-running globe that displays current ozone distribution and also celebrates each country’s ratification of the Vienna Convention.

Click here to visit the interactive

 

All images are available under Creative Commons licence to download on our Flickr page

UN Ozone website: http://ozone.unep.org/en/infomaterials.php

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Get Positive

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CLIENT

Kingfisher plc

PURPOSE

To encourage staff interest in environmental impacts and corporate goals.

DESCRIPTION

Animation, stills and physical objects using volumes, displays and fun to make emissions and paper use more tangible.

Feedback from the launch has been very positive with people really taking to the visualisation of a tricky issue.

Sinead Conway, Net Positive Delivery Manager, Kingfisher plc

International retail group Kingfisher has developed a forward-looking approach to sustainability with a long-term Net Positive goal. This involves all employees including those based in the corporate centre.

We advised on presenting key data on emissions and paper use in fun, encouraging and engaging ways to spark interest at an internal launch event.

We provided a short volumetric animation set in a scene familiar to staff, and a set of cubes equivalent in size to one gram of carbon dioxide at 15°C and standard pressure. We also supplied one hour’s worth of brightly coloured balls sized to equate to emissions per person per minute and co-designed a striking display of current paper use.

Staff really responded positively to the personal element, seeing data broken down by person and in relation to familiar spaces.

Hannah Judge-Brown, Interim Programme Advisor - Net Positive, Kingfisher plc

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Past, present and future - Oundle School

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Water used in one minute

Water used in one minute

CLIENT

Oundle School

PURPOSE

To assist the environmental engagement of staff, pupils and others.

DESCRIPTION

Package including a report and 17 sketches.

Oundle School dates back to 1556 when Lord Mayor of London Sir William Laxton endowed and re-founded the original Oundle Grammar School, of which he was a former pupil.

Early in the 20th century, Oundle gained a reputation for science and engineering which has continued to this day with the development of SciTec, a major new science complex. As new and growing 21st century issues increasingly come to the fore, we were delighted to receive an enquiry about whether we could help with the engagement of staff, pupils and others to reduce environmental impacts and, potentially, utility bills too. This provided us with an opportunity to test how we could offer real value within the bounds of a limited budget.

Working with just five annual figures from the School – gas, electricity and water use, waste to landfill and the School population, we were able to provide a bespoke package. Our illustrated report Ways of seeing Oundle’s impact sets out calculations, reference sources, coefficients and assumptions, a compendium of facts, some surprising and memorable examples of energy equivalence and answers to a set of FAQs. Seventeen accurate volumetric sketches show emissions and water use over periods from a second to a year.

We got boarding house consumption of electricity down by 21% in March, and I am sure that a large part of that was through the visualisation, report and sketches.

Ian Clark, Oundle School

The materials have been used in a variety of ways in outreach, training for service providers, posters and in classes with changes in behaviour starting to be noticed straight away and helping Oundle School move forward on the path towards environmental sustainability.

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Resource efficiency in Asia Pacific

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CLIENT

United Nations Environment Programme

PURPOSE

To convey the scale and complexity of resource use in the Asia Pacific region at a conference of Environment Ministers and subsequently to other audiences.

DESCRIPTION

A high impact video and interactive web-tools to introduce and enable easy exploration of a database covering 26 Asia Pacific countries, 157 indicators and 40 years.

How much natural resources are used to earn one dollar in developing countries in the Asia Pacific region? How do you effectively show water, metal and biomass usage rates across 26 Asian countries - and make it personal and real? What is the best way to visualise a range of environmental resource indicators ‘per GDP’ across countries?

These were some of the challenges set for us by the United Nations Environment Programme (UNEP) in a project undertaken in conjunction with our not-for-profit partner CarbonSense Foundation.

This video has taken our communications to a higher level, and improved our ability to cut across a crowded policy landscape to really help decision makers reflect on resource efficiency.

Janet Salem, UNEP, Bangkok

The brief from the UNEP Bangkok office was to design and create a short, high impact video to convey the scale and complexity of resource use in the Asia Pacific region. In addition a set of interactive web-tools is being provided to complement the film and allow easy exploration of the data.

The film is supporting a database of resource efficiency data covering 26 Asia Pacific countries, 157 indicators and 40 years (1970-2010). The indicators are designed to inform policy development in the region based on the principles of circular economy, sustainable consumption and production principles.*

Resource efficiency is crucial for sustainability but how do you make it real and meaningful at a national and a personal level? To bring such a huge subject up front and personal, we combined live action film introducing very real piles of materials on a table-top with national and regional resource use and impacts made tangible with CGI graphics. And uniquely this project allowed us to explore ways that our creative techniques could be combined with economic data.

Because of the complexity of data and fast-track time schedule the project was carried out in a highly collaborative way, with UNEP staff in Bangkok supporting our creative team throughout the scoping, design and production phases.

The film was used to launch the UNEP Report at a conference on 19th May 2015 attended by Achim Steiner, Executive Director of UNEP, and Environment Ministers and policy makers from the Asia Pacific region.

See the UNEP webpage on project here

Finally - a very special thanks to Janet Salem of UNEP, Bangkok and our film presenter / narrator Patchari Raksawong.

*The database has been developed as a result of a three-year science-based consultative process mandated by countries in the region and coordinated by UNEP, the CSIRO and the Asia-Pacific Roundtable on Sustainable Consumption and Production (APRSCP), with support from the European Union's SWITCH-Asia Programme.

An important part of this project was the creation of an interactive web-tool (see above) allowing policymakers to explore the database in detail in an intuitive way. We created a 'heat map' that allows comparison between a wide range of economic indicators for different countries. Mousing over the countries reveals the actual data.

Carbon Visuals has shown us different techniques to visualize data in a way that can resonate on a meaningful human level, while still giving us creative space for collaboration. We had a lot of fun with the team and it's been a really wonderful partnership.

Janet Salem, UNEP, Bangkok

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Ireland's carbon footprint

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CLIENT

Environmental Protection Agency

PURPOSE

To help the EPA inform a range of audiences, from policymakers to the general public, about Ireland’s greenhouse gas emissions.

DESCRIPTION

A short animation showing Ireland’s daily emissions as a large pile of one tonne carbon dioxide bubbles beside the Poolbeg towers in Dublin bay.

How do you show the carbon footprint of a country? That was the task set by Ireland's Environmental Protection Agency (EPA). The EPA compiles Ireland's annual greenhouse gas emission inventories and projections, which allows the Government to assess progress against key targets, report to the European Commission and UNFCCC and informs policy development and mitigation measures. The EPA also aims to provide up-to-date scientific information to a wide range of audiences, from policymakers to the general public. A simple visual would help to get more people engaged in the issue.

Carbon Visuals created a short animation showing the daily emissions as a large pile of one tonne carbon dioxide bubbles - sitting next to the Poolbeg towers in Dublin bay.

See the EPA webpage here.

TECHNICAL NOTE

The data source for this visualisation is the EPA’s Greenhouse Gas Inventory for 2012 which calculates annual emissions from Agriculture, Energy, Transport, Industry and commercial, Residential and Waste sectors, and was released in 2014.

Each sphere represents one tonne of greenhouse gas as carbon dioxide equivalent - Co2(e). Greenhouse gases other than CO2 (i.e. methane, nitrous oxide and so-called F-gases) may be converted to CO2 equivalent using their global warming potentials.

For 2012, Ireland’s total national greenhouse gas emissions are estimated to be 58,531,238 tonnes or 160,359 tonnes per day.

Carbon dioxide gas at 15 °C and standard pressure has a density of 1.87 kg/m3. At standard pressure and 15 °C a metric ton of carbon dioxide gas would fill a sphere approximately 10 metres across.  The video shows a pile of 160,359 spheres 10 metres in diameter located near the Poolbeg Towers in Dublin Bay, with the city behind.

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How do you sell low carbon?

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CLIENT

Self-initiated

PURPOSE

To put visuals of real-time emissions into users hands.

DESCRIPTION

Development of an augmented reality app that reveals actual volumes of CO2 through a smart-phone or tablet screen.

How do you sell low or zero carbon products and services? As more and more companies are putting serious effort into developing products and services for the low-carbon future they face a communications challenge with consumers or B2B customers. How do you get across the benefits of low-carbon in a way that works?

Now there is a solution... an augmented reality app that reveals actual volumes of CO2 through a smart-phone or tablet screen.

We are pleased to announce that we are developing an app which allows viewers to ‘see’ the volumetrically accurate carbon emissions associated with household appliances, furnishings, vehicles, buildings, power stations... as real-time flows or bubble piles. Furthermore, using the app, sales teams and their potential customers will be able to compare services and products clearly showing the difference in emissions in the purchase of low-carbon options.

The ability to reach out to consumers through simple apps is very compelling.

Antony Turner, CEO Carbon Visuals

The ability to reach out to consumers through simple apps is very compelling. In addition we can design a complete sales solution around the app that engages and easily invites B2B or B2C customers to purchase low-carbon options.

Key features of the app include:

COMPARISON - shows the carbon footprint of products or services in comparison to your competitors

ACTUAL VOLUMES - demonstrates the actual volumes of CO2 as real-time streams or bubble piles / blocks

SHOW COSTS – combines with other important metrics e.g. costs

EASY-TO-USE - we work with your marketing team to create relevant and easy user interface within your sales campaigns

Versions are envisaged that highlight and compare low-carbon benefits of energy, vehicles, furnishings, building products etc.

For instance we can design a system for the green energy market where consumers are invited to buy energy that has a substantially lower carbon footprint than a fossil-fuel based energy mix. We envisage combining the technology with an elegant sales promotion campaign developed with the energy company's own marketing team.

Another example envisaged would be a version for use in car dealerships where new plug-in or eco-efficient cars are for sale. A simple set of questions about a customer’s existing car and journeys can allow the sales rep to immediately show the emissions associated with the 'old' car v the new model alongside financial savings.

Educational opportunities are limitless provided the data is available, and games-based versions could enable understanding of our 'high-carbon' world in a fun and sharable way.

To find out more about how this app could help your sales campaign, or to discuss other potential applications, please contact:

Antony Turner, CEO antony.turner@carbonvisuals.com

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NHM sustainability engagement

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Waterhouse Building, Natural History Museum

Waterhouse Building, Natural History Museum

CLIENT

Natural History Museum

PURPOSE

To plan sustainability communications and engagement.

DESCRIPTION

Attitudinal research, energy control map, segmentation, engagement guidance and reports.

In Spring 2014 we were invited to work with the Natural History Museum on internal sustainability engagement. As with other great museums, integrating modern systems into heritage buildings and maintaining the conditions required for precious collections provide particular challenges for energy managers.

A decade previously, our founding partner CarbonSense was instrumental in the formation of the Museums and Galleries Energy and Carbon Forum which brought together managers of energy and estates from around the UK to share best practice. CarbonSense also contributed to the formulation of an Invest to Save project - the 1851 Estate Carbon Reduction Plan - and thereafter seconded a Low Carbon Manager to the Natural History Museum for two years. Subsequently, Carbon Visuals has provided a range of innovative visuals for this project and also for some of the individual partner institutions including Imperial College and the Royal College of Music.

While judicious investment in infrastructure can deliver improvements, a key to sustained progress on emissions is to also engage everyone in working together towards a low carbon future. We advised NHM on taking a strategic and evolutionary approach over a number of years. We started by conducting informal interviews with selected personnel throughout the organisation and developing a fresh, upbeat and non-technical approach to internal communication on sustainability.

Working closely with the Energy Manager, we used a unique process of energy control mapping based on assessing the extent to which employees and others can control or influence energy use and emissions, and as a precursor to setting levels of ambition accordingly. Case study areas were identified with employee profiling and segmentation. A set of desired outcomes was developed and trialled with the Environmental Group – a cross-Museum managers group charged with ensuring engagement within their own areas.

The Museum has subsequently embarked on the development of an Energy and Sustainability Strategy, including communication and stakeholder engagement, to establish a clearer focus on taking this work forward.

Carbon Visuals brings a powerful analytical approach to sustainability engagement that can be of great help in preparing internal communications, ensuring that issues can be addressed, costs and benefits assessed and a campaign launched on a sound footing.

Declan Rajasingam, Energy Manager, Natural History Museum

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What the EPA reduction plan looks like

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Under President Obama’s Climate Action Plan, the Environmental Protection Agency (EPA) proposes a 30% reduction in carbon pollution from power plants by 2030. By any account this is a significant announcement. Inevitably with plans like this there is complex data behind the rationale. And the numbers are big.

A 30 percent reduction by 2030 amounts to about 730 million metric tons of carbon dioxide per year. Such a huge number can seem completely abstract to members of the public - so we wondered if we could show the actual volume of CO2 saved in a way that would be more meaningful for everyone.

The Plan puts our nation on track to cut carbon pollution from the power sector by 30 percent by 2030 - that’s about 730 million metric tons... 

U.S. Environmental Protection Agency (EPA)

It turns out that if you divide 730 million tons by the number of US households (132 million) you get almost 14,000 lbs. As 1lb bubbles of pure carbon dioxide, this would be a pile about 53 feet high. And what better place to illustrate this pile size than the White House, home to the most well-known US household.

We’re not saying this is the answer to the communication challenge. But we hope it helps the conversation.

Download images from Flickr here

EPA Fact Sheet here

Full EPA Proposal is here.

Household numbers from US Census Bureau here

 
 
It's important that people realize that the EPA plan relates to real ‘stuff’ – not just numbers.

Antony Turner CEO, Carbon Visuals

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Visualising the carbon footprint of all US power stations

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We are keen to find existing carbon emission data sets that would benefit from the Carbon Visuals treatment. So when CEO Antony Turner was invited to participate in an “Energy Data Jam” at Google's New York offices in July 2012 he was quick to accept as the aim of the event was to “…brainstorm how publicly available US datasets might be put to use in the continuing transition to a clean energy future.”

One set that we thought would benefit from ‘becoming visible’ was the eGRID data collated by the US EPA. This gives annual generation and environmental characteristics of all large electric power generators in the US.

By using our Google Earth Visualiser tool we are able to create images for any location in the US that show nearby power stations and associated data.

If you would like to explore this data using Google Earth you can download the KMZ file here.

Showing the emissions of power stations in this way is experimental, and a first step. We would welcome ideas and proposals on how this could be developed.

If you have collaboration or funding ideas please contact Carbon Visuals CEO Antony Turner.

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Barts NHS Trust Estates Strategy

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Barts Health NHS Trust was formed in 2012. It is the largest in the country with multiple sites and major projects planned and underway. For presentation of the Estate Strategy we created 3D models and a map=based animation that showed, in simplified form, development and other planned changes over a five-year period, together with data for water, gas and electricity usage.

We also provided a set of images for use in other presentation formats and media.

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The Carbon Quilt - a global engagement tool

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Instead of trying to communicate the complexities of climate change, we believe that a simple understanding of how we are changing the atmosphere of the planet could transform society’s view of the need for a low-carbon future.

Every day we wrap the planet in a paper-thick layer of carbon dioxide!

We’ve done the maths and it’s true. The 80 million tonnes of CO2 we release to the atmosphere every day by burning fossil fuels would be 80 microns thick if it were a single, uninterrupted layer at 100% concentration over our heads. Over the course of a year, that amounts to 31mm, or over an inch.

We call this imagined layer the Carbon Quilt – since pre-industrial times its thickness has increased from 2.3 metres to 3.2 metres.

In 2010, with support from The Tedworth Charitable Trust, we 'soft-launched' our Carbon Quilt web-tool that enables people to ‘see’ any carbon footprint – from a short car journey to the footprint of a country or continent. Any carbon footprint can be seen in proportion to any other, and in proportion to the global whole. It can also be positioned in a location that has meaning and provides a sense of scale for the person viewing it.

Carbon Visuals has ambitious plans to develop this technical prototype tool on Google Earth to bring the abstract concept of 'carbon footprints' to life for over a billion people worldwide.

We are now actively seeking funding and/or sponsors to help us to develop this project. Please contact us if you have funding ideas, contacts or expertise that could help advance this project.

BITC Mayday Network businesses' carbon footprint (and reduction)

BITC Mayday Network businesses' carbon footprint (and reduction)

To the left is a picture for the BITC (Business in the Community) Mayday Annual Report 2010.

Each year humans release enough carbon dioxide to cover the entire planet in a layer 37 mm thick. The proportion of this 'quilt' that reporting Mayday Network businesses are responsible for is the green 'patch'.

Total reported emissions in 2010 (green patch) is 5.6 million tonnes of CO2(e). Emission reduction in previous 12 months is shown as the dotted area.

It represents a saving of 400 thousand tonnes of CO2(e).

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Global CO2 emissions in real time

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How can you give people some sense of the rate at which we are adding emissions to the atmosphere?

Using 2010 data, we calculated that at standard pressure and 15oC the mean rate of emissions for that year would fill a volume the size of the UN Secretariat Building roughly seven times every four seconds. Working with our associate Lucy Blackwell we created a simple experimental low resolution animation which we have shown to live audiences on numerous occasions.

Some people find it “breath-taking”.