UNEP

,

Ozone campaign meets climate change

,

CLIENT

United Nations Environment Programme (UNEP)

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer.

DESCRIPTION

An animation that shows the global warming potential of ozone depleting substances - very much greater than carbon dioxide.  The film also shows just how much greenhouse gas - 135 billion tonnes of carbon dioxide equivalent - the Vienna Convention has kept out of the atmosphere.  It turns out to be more than the Kyoto Protocol.

This animation is the final asset created for the digital campaign for UNEP.  The project included the design and production of:

 

PRECIOUS OZONE - THE SIZE OF IT

A short animation and a set of still images give viewers a sense of scale for how much air there is in the atmosphere and how much of it is ozone.  More details here

 

OZONE GLOBE

An interactive / self-running globe that displays current ozone distribution and also celebrates each country’s ratification of the Vienna Convention. More details here

  

  

2D AIR MAP

This interactive 2D map of the atmosphere allows users to explore the distribution of ozone for themselves. More details here

3D AIR MAP

This 3D map of the ozone layer shows a 20 km x 20 km area of land (centered over the peak of Mount Everest) and all the air above it extending to an altitude of 100 km (the edge of space). More details here

   

   

THE OZONE SONG

A playful musical animation showing phytoplankton celebrating the 30th anniversary of the Vienna Convention with an underwater birthday party. More details here

SYNTHESIS REPORT DESIGN

An additional part of the campaign package was the graphic design and layout of the 2014 Synthesis Report. Download the report here.

 
 
The report was VERY well received. We got a lot of compliments not only on the content but also on the layout and readability. Thanks a million for your excellent work.

Professor A.R. Ravishankara, Report Lead Author
Departments of Chemistry and Atmospheric Science
Colorado State University

 

GLASS SCULPTURE MEMENTOES

We designed and supplied original sculptures depicting the ozone layer in the atmosphere for the chair, co-chair and hosts of the Meeting of the Parties 2-4th November in Dubai.

 
Photo credit: IISD

Photo credit: IISD

 


POSTERS, LOGO & SUPPORT

In addition to the films and interactives Carbon Visuals provided posters and logos in six languages as well as outreach support and evaluation.


All images are available under Creative Commons licence to download on our Flickr page.

UN Precious Ozone webpage: http://ozone.unep.org/en/precious-ozone

,

The Ozone Song

,

CLIENT

United Nations Environment Programme

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer.

DESCRIPTION

A playful musical animation showing phytoplankton celebrating the 30th anniversary of the Vienna Convention with an underwater birthday party. 

It is really NICE!  Thanks to the team.

Tina Birmpili, Executive Secretary, Ozone Secretariat, UNEP

Carbon Visuals is known for accurate scientific imagery of invisible gases and environmental challenges.  Providing a suite of material for the UN Ozone communications campaign gave us an opportunity to do something a little different.  

So we decided to commission a choral piece from science song composer David Haines.  And we created a simple animation and education pack to help schools and children around the world take advantage of this useful learning resource.  The education pack contains the lyrics for the song, a note from the composer and an explanation of some of the terms used.

Composer David Haines rehearsing the Ozone Song with children from Ford Primary School in Plymouth. They will be performing the song in front of the giant fish tanks at the National Marine Aquarium on International Ozone Day (16/09/2015).

BBC filming performance of Ozone Song at National Aquarium with children from Ford Primary School, Plymouth and choir from South Devon Singers.

BBC filming performance of Ozone Song at National Aquarium with children from Ford Primary School, Plymouth and choir from South Devon Singers.

I liked the idea of an underwater party of tiny creatures celebrating the success of the Montreal Protocol.  Why should planetary healing just be celebrated by humans?

Antony Turner, CEO, Carbon Visuals

You can download the sheet music here: with piano or melody line only. If you are involved with a performance of the song, we'd love to see, so please upload your videos to our facebook page!

As an artist-in-residence in numerous schools and colleges both in the UK and USA, I have run many hundreds of collaborative songwriting sessions over the last twenty-five years. Since 2007, the greater part of my work of this nature has been in Cambridge, Massachusetts - as songwriter- in-residence with MIT’s Science Festival. Over the last four or five years, nearly all of the songs have been based upon the students’ science curriculum.

David Haines

The Ozone Song is also available with Spanish subtitles.

,

Ozone interactives

,

CLIENT

United Nations Environment Program

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer

DESCRIPTION

Three ways to explore the actual distribution of ozone in the atmosphere and a way to visualise the impact of the Montreal Protocol.

One of the problems with talking about the ozone layer is that few people have a good sense of what it is actually like. Many people have conflicting ideas about ozone and the atmosphere and this confusion can prevent full engagement with the subject. Interactives support other media such as movies, text and images by giving people a way to answer their own questions about ozone as they arise. How thick is the ozone layer? Where is it? How smoothly is ozone distributed? Sometimes it is just more fun to play with data yourself than to watch a video.

The Ozone Globe

We have created an interactive and self-running globe that displays current ozone distribution and also celebrates each country’s ratification of the Vienna Convention and implementation of the Montreal Protocol.

Click here to visit the interactive Ozone Globe.

2D air map

This interactive 2D map of the atmosphere allows users to explore the distribution of ozone for themselves. Each white spot represents 10 billion billion billion molecules of ozone. It allows for questions to be raised, such as 'what effect does ozone have on atmospheric temperature?' or 'why does ozone sit where it does in the atmosphere?'. The buttons turn elements of the map on and off, and you can drag the map to explore vertically.

3D air map

This 3D map of the ozone layer shows a 20 km x 20 km area of land (centered over the peak of Mount Everest) and all the air above it extending to an altitude of 100 km (the edge of space). Each floating particle represents 10 billion billion billion molecules of ozone. The region marked in orange indicates the ozone layer.

, , , , , ,

UN ozone celebrations

, , , , , ,

CLIENT

United Nations Environment Programme

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer.

DESCRIPTION

A campaign that includes a series of animations, visual images, print and online communication tools to help communicate what the ozone layer is, where it is in the atmosphere and what has been achieved under the ozone protection regime.

Thirty years ago the first images of the ozone hole created a media storm and helped lead to the Vienna Convention for the Protection of the Ozone Layer and the Montreal Protocol.

People only had to look at a picture to physically see atmospheric chemistry. It didn’t take much persuasion to convince the policy makers to take action. 

Pawan Bhartia, NASA atmospheric scientist

Carbon Visuals was honoured to be asked to create a digital campaign to communicate and celebrate the 30th anniversary of this event.  We did not want to ‘re-invent the wheel’ so we started by researching what we felt was missing from ozone communications to date.  

Our view was that few people have an intuitive sense of what the ozone hole is like, where it is, how much ozone there is, or how deep the atmosphere is.  So we have created a selection of visual images, animations and web-tools that help everyone from policymakers to children better understand these things.

Over the coming months different elements will be releasedalongside key events within the UNEP calendar.  This week, July 20-23, we are releasing two elements.

Precious ozone - the size of it

A short animation and a set of still images give viewers a sense of scale for how much air there is in the atmosphere and how much of it is ozone.  

Click here to view on Youtube.

Ozone Globe

An interactive / self-running globe that displays current ozone distribution and also celebrates each country’s ratification of the Vienna Convention.

Click here to visit the interactive

 

All images are available under Creative Commons licence to download on our Flickr page

UN Ozone website: http://ozone.unep.org/en/infomaterials.php

, , , ,

Resource efficiency in Asia Pacific

, , , ,

CLIENT

United Nations Environment Programme

PURPOSE

To convey the scale and complexity of resource use in the Asia Pacific region at a conference of Environment Ministers and subsequently to other audiences.

DESCRIPTION

A high impact video and interactive web-tools to introduce and enable easy exploration of a database covering 26 Asia Pacific countries, 157 indicators and 40 years.

How much natural resources are used to earn one dollar in developing countries in the Asia Pacific region? How do you effectively show water, metal and biomass usage rates across 26 Asian countries - and make it personal and real? What is the best way to visualise a range of environmental resource indicators ‘per GDP’ across countries?

These were some of the challenges set for us by the United Nations Environment Programme (UNEP) in a project undertaken in conjunction with our not-for-profit partner CarbonSense Foundation.

This video has taken our communications to a higher level, and improved our ability to cut across a crowded policy landscape to really help decision makers reflect on resource efficiency.

Janet Salem, UNEP, Bangkok

The brief from the UNEP Bangkok office was to design and create a short, high impact video to convey the scale and complexity of resource use in the Asia Pacific region. In addition a set of interactive web-tools is being provided to complement the film and allow easy exploration of the data.

The film is supporting a database of resource efficiency data covering 26 Asia Pacific countries, 157 indicators and 40 years (1970-2010). The indicators are designed to inform policy development in the region based on the principles of circular economy, sustainable consumption and production principles.*

Resource efficiency is crucial for sustainability but how do you make it real and meaningful at a national and a personal level? To bring such a huge subject up front and personal, we combined live action film introducing very real piles of materials on a table-top with national and regional resource use and impacts made tangible with CGI graphics. And uniquely this project allowed us to explore ways that our creative techniques could be combined with economic data.

Because of the complexity of data and fast-track time schedule the project was carried out in a highly collaborative way, with UNEP staff in Bangkok supporting our creative team throughout the scoping, design and production phases.

The film was used to launch the UNEP Report at a conference on 19th May 2015 attended by Achim Steiner, Executive Director of UNEP, and Environment Ministers and policy makers from the Asia Pacific region.

See the UNEP webpage on project here

Finally - a very special thanks to Janet Salem of UNEP, Bangkok and our film presenter / narrator Patchari Raksawong.

*The database has been developed as a result of a three-year science-based consultative process mandated by countries in the region and coordinated by UNEP, the CSIRO and the Asia-Pacific Roundtable on Sustainable Consumption and Production (APRSCP), with support from the European Union's SWITCH-Asia Programme.

An important part of this project was the creation of an interactive web-tool (see above) allowing policymakers to explore the database in detail in an intuitive way. We created a 'heat map' that allows comparison between a wide range of economic indicators for different countries. Mousing over the countries reveals the actual data.

Carbon Visuals has shown us different techniques to visualize data in a way that can resonate on a meaningful human level, while still giving us creative space for collaboration. We had a lot of fun with the team and it's been a really wonderful partnership.

Janet Salem, UNEP, Bangkok