CLIENT

United Nations Environment Programme (UNEP)

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer.

DESCRIPTION

An animation that shows the global warming potential of ozone depleting substances - very much greater than carbon dioxide. The film also shows just how much greenhouse gas - 135 billion tonnes of carbon dioxide equivalent - the Vienna Convention has kept out of the atmosphere. It turns out to be more than the Kyoto Protocol.

Over a period of 100 years 1 kg of CFC-11 has the same impact on global warming as 4660 kg of carbon dioxide.

Estimated GHG saving by Montreal protocol shown against all global emissions between 1990 and 2010.

135 billion tonnes of Carbon Dioxide equivalent saved from entering the atmosphere by the Montreal Protocol.

This animation is the final asset created for the digital campaign for UNEP. The project included the design and production of:

PRECIOUS OZONE - THE SIZE OF IT

A short animation and a set of still images give viewers a sense of scale for how much air there is in the atmosphere and how much of it is ozone. More details here

OZONE GLOBE

An interactive / self-running globe that displays current ozone distribution and also celebrates each country’s ratification of the Vienna Convention. More details here

2D AIR MAP

This interactive 2D map of the atmosphere allows users to explore the distribution of ozone for themselves. More details here

3D AIR MAP

This 3D map of the ozone layer shows a 20 km x 20 km area of land (centered over the peak of Mount Everest) and all the air above it extending to an altitude of 100 km (the edge of space). More details here

THE OZONE SONG

A playful musical animation showing phytoplankton celebrating the 30th anniversary of the Vienna Convention with an underwater birthday party. More details here

SYNTHESIS REPORT DESIGN

An additional part of the campaign package was the graphic design and layout of the 2014 Synthesis Report. Download the report here.

The report was VERY well received. We got a lot of compliments not only on the content but also on the layout and readability. Thanks a million for your excellent work.

Professor A.R. Ravishankara, Report Lead Author
Departments of Chemistry and Atmospheric Science
Colorado State University

GLASS SCULPTURE MEMENTOES

We designed and supplied original sculptures depicting the ozone layer in the atmosphere for the chair, co-chair and hosts of the Meeting of the Parties 2-4th November in Dubai.

POSTERS, LOGO & SUPPORT

In addition to the films and interactives Carbon Visuals provided posters and logos in six languages as well as outreach support and evaluation.

Pages from the education pack which accompanies 'The ozone Song'.

Still from 'The Ozone Song' animation.

Image from 'Precious Ozone' film - all the ozone brought together at sea level temperature and pressure would fill a sphere 14 km in diameter.

Image from 'Precious Ozone' film showing the edge of space.

BBC filming performance of Ozone Song at National Aquarium with children from Ford Primary School, Plymouth and choir from South Devon Singers.

Carbon Visuals created the anniversary logo and posters in six languages for the campaign

All images are available under Creative Commons licence to download on our Flickr page.

UN Precious Ozone webpage: http://ozone.unep.org/en/precious-ozone

CLIENT

United Nations Environment Program

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer

DESCRIPTION

Three ways to explore the actual distribution of ozone in the atmosphere and a way to visualise the impact of the Montreal Protocol.

One of the problems with talking about the ozone layer is that few people have a good sense of what it is actually like. Many people have conflicting ideas about ozone and the atmosphere and this confusion can prevent full engagement with the subject. Interactives support other media such as movies, text and images by giving people a way to answer their own questions about ozone as they arise. How thick is the ozone layer? Where is it? How smoothly is ozone distributed? Sometimes it is just more fun to play with data yourself than to watch a video.

The Ozone Globe

We have created an interactive and self-running globe that displays current ozone distribution and also celebrates each country’s ratification of the Vienna Convention and implementation of the Montreal Protocol.

Click here to visit the interactive Ozone Globe.

2D air map

This interactive 2D map of the atmosphere allows users to explore the distribution of ozone for themselves. Each white spot represents 10 billion billion billion molecules of ozone. It allows for questions to be raised, such as 'what effect does ozone have on atmospheric temperature?' or 'why does ozone sit where it does in the atmosphere?'. The buttons turn elements of the map on and off, and you can drag the map to explore vertically.

3D air map

This 3D map of the ozone layer shows a 20 km x 20 km area of land (centered over the peak of Mount Everest) and all the air above it extending to an altitude of 100 km (the edge of space). Each floating particle represents 10 billion billion billion molecules of ozone. The region marked in orange indicates the ozone layer.

Ozone campaign meets climate change