UK 80% reduction target – in Piccadilly Circus

CLIENT

UK Department of Energy & Climate Change (DECC)

PURPOSE

Use social media to get young people interested in a 70 page report.

DESCRIPTION

An animated drama set in Piccadilly Circus – a popular and iconic gathering place for young and all. The scene is transformed into a memorable moving picture that shows the UK Government’s 2050 target on the scale of one person.

We are very happy with the film, and particularly thrilled that it was our first Vine and had 5000 loops in 5 days.

David Armstrong, Head of eCommunication & Digital Media, DECC

A still image from the film.

A still image from the film.

A still image from the film.

A still image from the film.

A still image from the film.

A still image from the film.

A still image from the film.

A still image from the film.

How do you create a stir on Twitter and other social media to get interest in a 70 page Report?

That was the task facing the UK Department of Energy & Climate Change (DECC) who wanted to commission a compelling image set and short animation to draw attention to a new Report - Paris 2015: Securing Our Prosperity Through a Global Climate Change Agreement.

A fast turn-round meant an immediate focus on a key compelling message that could be visualised. Fortunately the UK government has a particularly positive message on carbon - with an 80% reduction target for 2050 enshrined in law. So we set about clarifying the data and thinking through visualisation ideas.

The result: a visual drama set in Piccadilly Circus – a popular gathering place for young and all and itself a unique and iconic location. With captions and messaging appearing as adverts, this immediately recognisable scene is transformed into an eye-catching and memorable moving picture that shows the target on the scale of one person.

See Number 10 Storify page for these images in use.

See video on YouTube. See VINE version

Technical Notes

Raw numbers:

UK Population 1990: 57,237,500

UK Population 2050 (projection): 77,000,000

GHG Emissions 1990: 777.6 MtCO2e

Derived values:

2050 target emissions (80% reduction): 155.52 MtCO2e

Per capita emissions 1990: 13,586 kg

Per capita emissions target 2050: 2,020 kg

Per capita saving target (1990 to 2050): 11,566 kg

Population figures and projections come from Office for National Statistics (ONS); GHG emissions from DECC.

NHM sustainability engagement

Waterhouse Building, Natural History Museum

CLIENT

Natural History Museum

PURPOSE

To plan sustainability communications and engagement.

DESCRIPTION

Attitudinal research, energy control map, segmentation, engagement guidance and reports.

In Spring 2014 we were invited to work with the Natural History Museum on internal sustainability engagement. As with other great museums, integrating modern systems into heritage buildings and maintaining the conditions required for precious collections provide particular challenges for energy managers.

A decade previously, our founding partner CarbonSense was instrumental in the formation of the Museums and Galleries Energy and Carbon Forum which brought together managers of energy and estates from around the UK to share best practice. CarbonSense also contributed to the formulation of an Invest to Save project - the 1851 Estate Carbon Reduction Plan - and thereafter seconded a Low Carbon Manager to the Natural History Museum for two years. Subsequently, Carbon Visuals has provided a range of innovative visuals for this project and also for some of the individual partner institutions including Imperial College and the Royal College of Music.

While judicious investment in infrastructure can deliver improvements, a key to sustained progress on emissions is to also engage everyone in working together towards a low carbon future. We advised NHM on taking a strategic and evolutionary approach over a number of years. We started by conducting informal interviews with selected personnel throughout the organisation and developing a fresh, upbeat and non-technical approach to internal communication on sustainability.

Working closely with the Energy Manager, we used a unique process of energy control mapping based on assessing the extent to which employees and others can control or influence energy use and emissions, and as a precursor to setting levels of ambition accordingly. Case study areas were identified with employee profiling and segmentation. A set of desired outcomes was developed and trialled with the Environmental Group – a cross-Museum managers group charged with ensuring engagement within their own areas.

The Museum has subsequently embarked on the development of an Energy and Sustainability Strategy, including communication and stakeholder engagement, to establish a clearer focus on taking this work forward.

Carbon Visuals brings a powerful analytical approach to sustainability engagement that can be of great help in preparing internal communications, ensuring that issues can be addressed, costs and benefits assessed and a campaign launched on a sound footing.

Declan Rajasingam, Energy Manager, Natural History Museum

Barts NHS Trust Estates Strategy

Barts Health NHS Trust was formed in 2012. It is the largest in the country with multiple sites and major projects planned and underway. For presentation of the Estate Strategy we created 3D models and a map=based animation that showed, in simplified form, development and other planned changes over a five-year period, together with data for water, gas and electricity usage.

We also provided a set of images for use in other presentation formats and media.

Illustrating carbon reduction potential for South Kensington 1851 Estate

Contributions to 2009/10 emissions from individual institutions.

Contributions to 2009/10 emissions from individual institutions.

Adoption of the Carbon Reduction Masterplan will prevent 2,303,047 tonnes of carbon dioxide entering the atmosphere between now and 2050.

Targets for emission reductions 2020, 2030 & 2050

CLIENT

Natural History Museum, Science Museum, V&A, Imperial College and Royal Albert Hall

PURPOSE

To illustrate the carbon reduction potential for the South Kensington 1851 Estate.

DESCRIPTION

Striking image set, to illustrate the Carbon Reduction Masterplan launched by the Minister of State for Energy and Climate Change.

Carbon Visuals has created a set of striking images to illustrate the carbon reduction potential for the South Kensington 1851 Estate. Organisations involved include the Natural History Museum, the Science Museum, the Victoria and Albert Museum, Imperial College, the Royal Albert Hall, the Royal College of Music and the Royal College of Arts.

These prestigious institutions came together in 2005 to embark on an inspirational long-term carbon reduction plan. Phase One involved laying the foundations and creating a realistic strategy. The Masterplan, launched in November 2011, marks the conclusion of that phase and the commencement of its realisation.

Carbon Visuals aided communication amongst the parties and with external stakeholders by creating striking imagese at various stages of the project.

Creating a computer generated model of the Estate enabled a wide range of different images to be created - wide angle, close-up, aerial and ground level.

To see the context in which the images were used feel free to download the PDF of the overview brochure.

UK Government departments exceed their 10% CO2 reduction targets

Government carbon dioxide emissions between May 2010 and May 2011 amounted to 646,231 tonnes, which is 13.8% less than the previous year.

The view from Pall Mall, looking down Waterloo Place.

Actual volumes of emissions (and targets and savings) from Government Departments.

View from Tottenham Court Road

Carbon Visuals was commissioned by DECC to produce a set of high-resolution Google Earth images to illustrate Government department carbon footprints and reduction targets. The total carbon dioxide emissions between May 2010 and May 2011 amounted to 646,231 tonnes, which is 13.8% less than the previous year. This is what that looks like.

The actual volume of carbon dioxide gas emitted by the UK Government in 2010/11 (red volume). The saving on 2009/10 - the gas that didn't enter the atmosphere - is shown as the dashed volume. The target is shown as a red band.

See the Government press release here:www.decc.gov.uk/en/content/cms/news/pn11059/pn11059.aspx

Download the PDF with more info

Bringing the Royal College of Music carbon management plan to life

This image shows a playful way of depicting the scale of carbon reduction laid out in the Carbon Management Plan. The reduction could be likened to removing 22 keys from a piano. It is not a volumetric representation.

This image shows the annual and projected CO2 emissions if the carbon management plan is successful.

This image shows per person emissions since 2005/6 and target reductions to 2013/14. The shaded area indicates Business as Usual.

This image shows emissions for 2005/6 and BAU / reduction target for 2013/14

The Royal College of Music worked with the Carbon Trust to develop a Carbon Management Plan, which was published in July 2010. The Plan highlighted a number of actions that could be taken to reduce emissions by 25% by 2013/14.

A key part of the Plan was to get students and staff engaged in the issues, so Carbon Visuals were invited to find innovative ways to communicate the carbon footprint and emissions reduction targets.

It was a very worth while project and has been a well recieved way of getting this difficult message across

Matthew Nicholl, Building Project Manager, Royal College of Music

To turn abstract numbers into quantities that viewers could relate to physically, we used a depiction of the College building. We also proposed a way for musicians in particular to gauge a 25% reduction – it’s like losing nearly two octaves from a piano.

Some of these images are being used for posters, leaflets and presentations to help staff and students have a better understanding of their carbon footprint and create ‘ownership’ of reduction plans and targets.

Making sense of a BBC programme's carbon footprint

BBC One Planet's annual emissions as a tower of 10-tonne cubes (actual volume of gas).

BBC One Planet's annual emissions as a tower of 10-tonne cubes (actual volume of gas).

BBC One Planet's annual emissions as a pile of 1 tonne cubes of gas.

BBC One Planet's annual carbon footprint as a sphere of carbon dioxide gas.

BBC One Planet's average daily carbon footprint (actual volume).

BBC One Planet's average emissions per second. Visualising rates of emission on very small timescales, as here, allows viewers to see the emissions as dynamic.

The One Planet radio programme on the BBC's World Service came to Carbon Visuals with simple question: "what does our carbon footprint look like?"

One Planet was carefully accounting for emissions arising from the making of the programme and had arrived at a figure of about 34.9 tonnes per year. But what does that mean?

Measuring carbon dioxide in terms of mass (tonnes) makes sense from an accounting point of view but doesn't give us a sense of scale we can relate to. We examined a variety of alternative ways of representing One Planet's footprint.

We have shown the programme's annual emissions by volume in a recognisable location and in relation to an iconic feature - Trafalgar Square and Nelson's Column. These provide a sense of scale that enable the viewer to relate to the volume.

You can hear a discussion about this project, first broadcast on Thursday 8 April 2010, by visiting the One Planet website.

Engaging employees at the Guardian News and Media Group

Guardian News and Media's daily carbon dioxide emissions. 

Close up view of Guardian News and Media's daily emissions, which shows the scale of the 1-tonne cubes

Guardian News and Media's daily carbon dioxide emissions - 39 tonnes.

The Guardian News and Media Group turned to Carbon Visuals to get employees involved in reducing the company’s carbon footprint. On an average day between April 2007 and March 2008, GNM emitted 39 tonnes: 20 tonnes from two print sites, 14 tonnes from offices and five tonnes from business travel.

The Guardian offices are near St Pancras Station - a landmark that employees can relate to physically. Viewers can see the picture and know what such a pile of one tonne cubes would be ‘like’.

Guardian News and Media's daily carbon dioxide emissions. On an average day between April 2007 and March 2008, GNM emitted 39 tonnes: 20 tonnes from 2 print sites,14 tonnes from the old offices and 5 tonnes from business travel. One tonne of carbon dioxide gas would fill a cube of 8.12 metres high. Viewing the pile of 1-tonne cubes from eye-level can give a viewer a better sense of the height.