CLIENT
South West Water
PURPOSE
Film to provide shareholders with an engaging view of the business, highlight the challenge of managing a finite resource, and demonstrate the company's competence.
DESCRIPTION
Animation showing the volume of the world's drinking water and real-time water use by the business. Also, images showing UK water use per head, comparison with other countries and the breakdown of how 137 litres per person is used.
South West Water, a utility business supplying drinking water and waste water services in the south west of England, wanted a short film for the 2014 Annual General Meeting (AGM) of their parent company Pennon Group Plc.
The aim was to provide shareholders who attended the meeting with a different and engaging view of the business, highlighting the challenge of managing a finite resource, and demonstrating the company's competence.
We created a short animation showing the volume of the world's drinking water, and a view of the actual water use of the business in real-time. In addition we created several still images showing UK water use per head compared to other countries, and the breakdown of how the 137 litres per person is used.
Finally we incorporated some video footage from the Space Station as well as some of the client's own photos into the film as a backdrop for key messages.
See Creative Director Adam Nieman's blog on visualising water here.